![]() Your profile name and profile description can both include keywords about your overall brand presence on Pinterest. Optimize your profile description with keywords Everything is fair game when it comes to search engine optimization on Pinterest. That means using keywords in your profile description, board titles, board descriptions, pin titles, rich pin data, pin descriptions, and even your pin images. If you want to be a successful Pinterest marketer, then you need to learn how to optimize everything for search. I mentioned earlier that search is massively important on Pinterest. If you are new to Pinterest, then go here for an overview of how Pinterest works for business and guidelines on how to set up your account. The first thing you want to do is make sure that your Pinterest account is set up properly. Set up your Pinterest account for success ![]() 7 Pinterest Marketing Strategies You Need To Know 1. For more information, see my full disclaimer here. ![]() This post contains affiliate links, which means I receive a small commission if you make a purchase using this link. So Pinterest is both a social network and a search engine. Pinterest uses engagement as a signal to surface your content in various feeds, which ultimately makes it perform better in search. ![]() You want other pinners to engage with your pins – by saving them and clicking on them. But social engagement also plays a factor. Search is massively important on Pinterest and you absolutely need to know how to optimize your Pinterest content for search (we’ll get to that below). It’s not a search engine in the same way that Google is. It’s not a social network in the same way that Facebook and Instagram are. Is Pinterest a social network or a search engine? And in this post, I’ve pulled together seven Pinterest marketing strategies that will help you grow your blog and online business.īut before we get into the strategies, let’s take a look at the basics. But most importantly, I’ve tried and tested a lot of different strategies and tactics. So I went all-in learning about the platform.įor the last four years, I’ve studied Pinterest inside and out. That’s when I realized that this Pinterest thing might be harder than I anticipated.
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